As part of Hello Sunday’s commitment to promoting simple, daily, SPF skincare routines that provide protection all year round we’re removing VAT on product selections on our website, aiming to make high-quality SPF products more accessible to individuals across the UK.

This comes at a time when there are 16,000 new cases of melanoma skin cancer each year in the UK, with 2,300 people dying from the disease.

In the UK, sunscreen is currently classified as a cosmetic product, instead of an essential item so is subject to VAT at the 20% standard rate. 

Amy Ford, Founder of Hello Sunday says: 

“Until we see a change in policy in the UK, we are launching a year round VAT FREE section on our website where we are reducing our pricing and paying the VAT across the Hello Sunday range. We want to make it easier for consumers to build SPF into their daily routine with products that are easy to use and re-apply on the go. We hope this can generate awareness and conversation for positive change.”